Anton Shaban

I've been in SEO since 2010 — starting as a specialist at a digital agency, growing into team lead, and eventually Head of SEO roles across healthcare, SaaS, and e-commerce. Long enough to have led teams through every major Google update, dozens of site migrations, and more redesigns than I care to count.

SERP.tools grew from tools I built for my own workflow — bulk-first utilities that worked the way I thought they should. At some point it made more sense to make them public.

I lead the Organic Growth team at MEDvidi, a US mental health platform — technical SEO, content strategy, and AI-driven search visibility. I like finding new approaches before they become standard practice. SERP.tools is part of that.